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Now that you know The Multiplier Principle, you know what I mean by the Results Equation’s “Multipliers,” both the ones that help
(“Amplifiers”) and the ones that hurt (“Attenuators”).
Building on those concepts, I want to give you my sense of how Web visitors’ reactions relate to the size of the multiplier.
The multiplier numbers below are not based on hard data.
They are my judgment, a model, based on years of looking at stats from many projects on and off the Web. This model is intended to dramatize what changing a reaction, or self-talk, is worth -- suggesting that it’s way more than most people assume.
Notice the range from the best reaction to the “just interested” reaction is 10x, and the range from the best to the worst is 200x! Even if your guess at these numbers has a narrower range, I think this
shows how 2 to 5 fold differences in results can happen due to differences in grabber power.
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